Are you also addicted to Instagram Reels? The new short-video feature on Instagram has something for everyone: educational content, comedy, fashion, travel… it’s a new must for every brand or creator.
Since my first Reels got more than 500k views, you’ve asked me how I made it. Even when it’s kind of random, there are a few steps to follow.
In this post, you will discover how to post on Instagram Reels, video editing tools, and how to go viral and get new followers on Instagram Reels.
Why using Reels
Instagram was created as a photography app and 10 years after, we’re far from the original version. Now, after its exponential growth and a few algorithm changes, Instagram has become a perfect mix between photography, video, and storytelling.
Reels is a new type of content. It’s different from Stories, IGTV, YouTube… it’s basically Facebook’s version of Tiktok.
If you’re a brand or a creator, you have to start using Reels. It’s the best way to show your personality and to connect with your audience.
Plus, Reels is the easiest way to grow organically on Instagram in 2020, as Instagram is promoting this type of content on the platform.
Related post: The story behind 100k followers on Instagram
Get used to Reels
The first step is getting to know how Reels work by watching what others are doing.
You will also need to learn how to use the video editor in Reels. You can always leave the content in your Drafts if you’re not ready to post yet!
Jump on the trends with your own personality
Reels is the best way to share your personality.
If you want to hop on a trend, think first how to add your personal touch so it’s valuable for your audience.
Related post: Best 15 Apps for Instagram Stories
How to edit a video Reels
Luckily, there are apps that make video editing easy on mobile.
These are the ones I recommend:
- InShot or CapCut: to adjust speed, separate clips and much more.
- Video Lut: to edit the video colors.
Related post: Best 15 Apps for InstagramPhotos
Once your Reels is ready to be posted, your goal is to get your Reel to be a featured pick. This way your video will appear on the top of the Explore page for thousands of users.
This can happen even days after posting. You will get a notification like this one:
You need to follow these steps when posting on Reels:
- Share your Reels on the Instagram Grid
- Share your Reels on Instagram Stories
- Tag the brands in the video so they share it and it gets views from more people
- Create new versions of your Reels with the same theme, style or eve music
- Keep creating new Reels often to get featured again
- Join the current trends with your own twist
- Use popular music
- Add related hashtags