How to color coordinate your Instagram feed through fashion

Instagram spots in Tokyo

Sharing is caring!

Do you wonder why some photos are more pleasant to the eye than others? There are several elements that influence how amazing the result is. And a fundamental aspect in photography, you’ve guessed it right, it’s color!

I’ve lost count of how many times you’re asked me to write about how to coordinate outfits and photo locations. Here you go!

If you’re an aspiring instagram travel girl, you’re in the right place. On this post you will learn how to choose the right outfits colors for the best travel photo results.

Instagram spots in Tokyo

Keep reading to know how to coordinate your outfits in your travels!

What to wear for Instagram Travel Photos

If you want to step up your photography game, you need to understand how to use colors in photography.

Here’s what you need to know:

Basic color theory: the color wheel

Let’s start from the basics.

Understanding the color theory and the color wheel will help you getting the best photo results.

In color theory, colors are organized on a color wheel and categorized into 3 categories: primary colors, secondary colors and tertiary colors. If you draw a imaginary line through the center of the wheel, you’d get 2 more categories: warm colors (red, orange, yellow) and cool colors (green, blue, purple).

All this is important when creating color harmony in photography but I don’t want to swamp you with information. Just keep this in mind and if you have any doubts, you can always check this color wheel calculator to get all the possible combinations.


color wheel

Match the colors you use with your brand

Colors say a lot about us.

There’s a lot of literature about Psychology of Color, Marketing and Design to prove this. The most famous brands have been using colors to inspire feelings since forever.

Different colors evoque different feelings:

  • Pink: feminine and romantic.
  • Yellow: positive and optimistic.
  • Blue: serene and trustworthy.
  • Red: passion and urgency.

However, this is not maths – especially when it comes to instagram! You can use whatever colors you may prefer, just make sure to use them wisely to match your style and brand message.

Also, try to stick to a palette of three or four colors to create cohesiveness in your Instagram account.

Types of color schemes

There are many types of color combinations and these are the basics:

  • Complementary: 2 opposed colors on the color wheel
  • Analogous: 3 colors from the same hue, located side by side on the color wheel
  • Triadic: 3 equally spaced colors around the wheel

You don’t need to know every possible color combination, but some general knowledge will make it easier for you when creating content and choosing which outfit to wear depending on your trip.

Keep reading to see a few examples of different color schemes through my own instagram photos:

Examples of color combinations

Color-blocking, combining complementary colors

Color-blocking combines 2 opposed colors on the color wheel making the image pop.

Examples of color-blocking using contrasting colors:

  • Dark Blue vs. Yellow
  • Pink vs. Green
  • Turquoise vs. Red

Example: wearing a yellow dress in front of a dark blue facade.

See a few more examples of this below:

Monochromatic / Analogous color schemes

Monochromatic is not just black and white.

Monochromatic color schemes are the easiest combinations to create as they use one only color, but they have amazing results in photography.

You can match your outfit with the background wearing the same colors or a hue variation. Using the same color family in an image guarantees a soothing photo result.

Example: wearing a light blue dress in front of a darker blue facade.

See a few more examples of this below:

Matching colors with background details

When visiting colorful destinations, one of my favorite things to do is to make a color pop wearing a matching color with an existing element in the background. This creates a match made in heaven!

Example: wearing a blue dress with a multicolored background that includes this exact same shade of blue.

See a few more examples of this below:

Triadic color scheme

3 is the magic number in photography, not only for the rule of thirds!

Using a triadic color scheme creates harmony and visual contrast, making each part of the photo stand out.

My favorite triadic color combination is the one you can see in the following examples: blue, pink and yellow. A match made in heaven!

See a few examples of this below:

What to pack on your next vacation

Don’t be overwhelmed for all the information shown in this post. Many times the color combinations are just spontaneous!

Next time you pack for a vacation, keep it simple:

  • If you’re going to a beach destination, pack bright colors (think of yellow, orange, or red)
  • For a city break, think about this city’s main locations and depending on its main colors, use color-blocking and monochromatic combinations.
  • Always pack a couple of white/neutral outfits that match all type of locations – they’re life savers (and a personal favorite!)
  • To make life easier, combine your outfits with neutral accessories!

Shop the carousel to get some shopping inspiration under 100$!

If you’ve liked this post, pin it for later!

Sharing is caring!


1 Comment

  1. Imwireless
    17 August, 2020 / 9:34 am

    Thanks for sharing

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Looking for Something?